BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector - which is why we wanted to connect with George Smitherman, the President and CEO of the Cannabis Council of Canada in the midst of COVID-19.
George Smitherman is President and CEO of the Cannabis Council of Canada. He took the helm in early March 2020 and was immediately put in the role of advocating for the industry in Ottawa and beyond in the midst of a global pandemic. We wanted to connect with him about how his work has changed over the past seven weeks - and what the future might hold for his and the organization's work.