Business of Cannabis: Cannabis News | Cannabis Views | Cannabis Trends

What it is like to build a cannabis brand and drive down stigma

Episode Summary

BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector. On this episode of BofC Live, we connect with Marta Clark, Marketing Director at FIGR Inc. who shared insight into a consumer survey they conducted in advance of Canadian Thanksgiving. FIGR was seeking to understand how stigma figures into cannabis use in family settings like Thanksgiving.

Episode Notes

BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector. On this episode of BofC Live, we connect with Marta Clark, Marketing Director at FIGR Inc. who shared insight into a consumer survey they conducted in advance of Canadian Thanksgiving. FIGR was seeking to understand how stigma figures into cannabis use in family settings like Thanksgiving.

Learn more about the Prince Edward Island-based cannabis producer: FIGR